The Challenge
AWC needed a public-facing website that answered the questions every first-time visitor has: Who are you? When do you meet? How do I get involved? Their previous online presence was outdated and didn't reflect the energy and heart of the congregation.
The site also needed to serve existing members — pointing them to events, ministries, and the AWC Vault member platform without overwhelming newcomers.
Our Approach
We designed around two user journeys: the curious visitor and the connected member. Clear calls-to-action, service information above the fold, and ministry pages that tell stories rather than list bullet points.
- Visitor-first homepage with clear next steps
- Ministry and events sections built for discovery
- Mobile-responsive layout for on-the-go access
- Visual identity aligned with AWC's worship culture
Results
Operational outcomes after launch — concrete visitor and ministry improvements, not vanity metrics.
- First-time visitors can find service times, ministries, and connection pathways without emailing or calling the office.
- The public site reflects AWC's worship culture and matches the quality of their in-person ministry.
- Members have a clear path from the public site into AWC Vault for deeper resources.
- Live verification: anointedworshipcenter.com
"The quality and attention to faith details are unmatched."
— Pastor Kenneth Mutegyeki, Anointed Worship Center Acton, MA